About us

Pet Care Foundation History

Pet Care Foundation was founded as a non-profit organization by Paula Kent Meehan in June of 2003. Its primary mission when founded was to create a Beverly Hills Animal Shelter that would be managed by the City of Beverly Hills. Paula was horrified to find that when she called the City of Beverly Hills to ascertain what to do with a mama dog and puppy that she found on the street, no one there knew. She later found that the City contracted with the County of Los Angeles for animal services the nearest County shelter being in Carson over an hour away.

Paula worked vigorously for two years going to many BH City Council meetings, and organizing citizens to try to make the BH Animal Shelter a reality. In December of 2004 she hired Bill Crowe as the Director of the Foundation. While he began research on how to make the shelter happen, he began creating pet adoption events within the City of Beverly Hills at the Farmers’ Market, Roxbury Park and La Cienega Park bringing in animals from the Carson Shelter LA County Shelter where the City of Beverly Hills had their contract for animal services.

After many meetings, phone calls and a lot of research, Bill discovered that the City of Beverly Hills only had an average of 33 animal calls on average per year – not enough to warrant a municipal shelter. After that realization, Paula and Bill decided to try for a contract with the City of Los Angeles because they were in the process of building a new, very close by, West LA Animal Shelter – something the City of LA had never done.

Meanwhile, the pet adoption events were growing substantially. Also created was the ADOPT A PET TODAY TV show. For the first 5 years the show was filmed at Beverly Hills High School by the media teacher, Dusty Stiles. Dusty then retired and the TV show continues on now filming at the LA Shelters. It airs every weekday at 12:30 PM on the LA City Channel 35 and randomly on the BH City Channel – it has a 90% adoption rate.

Bill and Paula began going to the LA Animal Commission meetings to try to get the contract with the new WLA Shelter. After four years (2009) of writing copious letters, going to several LA City Council Meetings, Public Safety Meetings and Budget Committee Meetings as well as BH City Council Meetings, the contract with WLA came to fruition, and is still in place. Citizens no longer had to drive to Carson to look for their lost pets or wait a few hours for an animal officer to come when they saw a stray.

Also in 2009, Paula and Bill noticed that the photos of the animals on the shelters’ websites were not good. They decided to create the LA Animals Services Employee Photo Contest as incentive for the staff to take better photos. An awards luncheon is given at the winning shelter, as well as trophies and a small honorarium. Photos of the animals are now greatly improved thus creating a higher adoption rate.

In 2010, Bill began producing the adoption events within the LA Shelters themselves. This greatly increased the number of pets being adopted. Today there are ten adoption events per year in the shelters and one in Roxbury Park. They are My Furry Valentine, Woofstock, Spring ‘Em, Catapalooza 1 & 2, Chi-Pitty-Kitty, My Buddy, The Fur is Flying, Basic Black and Whisker Wonderland. These events are costly so fundraising is very important to keep them going and the euthanasia rate lowering. 

In 2012 and 2013, PCF produced two Rose Bowl Parade Floats to encourage Adopt vs Buy to 150 Million Viewers World Wide. The 2012 float won the award for Most Beautiful Non-Commercial Float. The 2013 float had celebrities Crystal Hefner and Brandon McMillian on it.

In 2013, Paula suggested her daughter-in-law, Fabi Lydon, who is a professional dog groomer, go to the shelters on her day off and groom dogs. Fabi and Bill began by going to the East Valley Shelter. The before and after photos of the dogs they groomed were so dramatic that they inspired Paula to create a grooming program that happened every day at all the shelters. Today PCF has three full time groomers and three groomers’ assistants working five days a week in the LA City and Pasadena Animal Shelters. The program has an 83% adoption rate.

PCF’s newest program is free spay/neuter clinics in lower income areas. Currently, we produce six per year each one helping 40 dogs and cats live a healthier, happier life while lowing the number of homeless animals.

Meet Our Board

Bill Crowe

Executive Director

Bill is proud to serve the Los Angeles area as the executive director of the Pet Care Foundation. Bill’s love of animals stretches far back to his childhood having been raised with many pets through the years. Graduating from Auburn University, Bill began his career as a teacher and writer. He transitioned into the non-profit arena in the mid-80s speared on from volunteering for many AIDS organizations. Soon, he was running organizations like Project Angel Food. When he met Paula Kent Meehan, Founder of the Pet Care Foundation, he knew he had found a home where he could save animals creatively, and return to his childhood love of animals.

Hillary Bock


Hillary is a graduate from Pepperdine University with a Bachelor of Arts Degree in Public Relations. Hillary has been volunteering with The Pet Care Foundation since February of 2014. She handles all of the social media management for the Foundation on its Twitter, Facebook and Instagram pages. Hillary has loved animals her entire life and will spend the rest of her life dedicating her extra time to helping animals in need.

Heidi Huebner


Heidi Huebner lives in Los Angeles, CA and is currently the Director of the VIP and PUP program (Pets Unstressing Passengers) at Los Angeles World Airports. She holds a degree in Communications from Chapman University. Heidi has been involved with many organizations helping animals and educating the public. She was the Director of Volunteer Programs for Los Angeles Animals Services for 4 years. She was also the Founder and Executive Director of KidsnPets a non-profit raising awareness thru education and outreach as well as being involved with many animal rescue groups in the LA area. She is the loving guardian of Chance and Chubs (dogs) and Rosie (horse).

Brian J. Theobald


Brian has a 35 year history of philanthropy and giving of his time and talent and expertise over these years. He has started grass roots efforts and his reach goes to helping produce events with up to 2,000 people. Brian’s Midwestern roots taught him the value of life and most importantly helping those who can’t help themselves. He is a “roll your sleeves” up guy who not only has the wealth of expertise on “what and how should we do things” to “just get it done.”

Brian was a personal acquaintance of Paula Kent Meehan, so when Paula formed the original Advisory Committee, she asked Brian to join. Since that time up to today, Brian has remained active in the Pet Care Foundation, knowing personally, what Paula envisioned for a world that valued pets like people are valued. He continues to serve on the Board Chair and President for the Pet Care Foundation.

Brian’s enthusiasm for life and caring extends beyond the Pet Care Foundation to include a long successful history of giving, including:

West Hollywood Palm Tree Project – AID for AIDS
Co-founder and part of original group who created the memorial plaques on Santa Monica Blvd in West Hollywood honoring those who died from AIDS related causes and selected the benefactor, AID for AIDS and turned project over to AID for AIDS.

Labor Day LA – LA One
Host committee for multi-day fundraising event with proceeds allocated to various AIDS related charities. Helped raise $450,000 for the event annually.

UCLA MCICU Unit – Holiday Party for Children’s Unit
Created an annual holiday party for the Children of the Intensive Care Unit at UCLA involving community businesses and volunteers so that the in-patient children could have a holiday, with Santa, presents and song.

The Thalians
Served in various capacities from initial installation of computer in fundraising office and original software; to working on various committees in the production of the annual Thalians Ball. Under the direction of Board Chairwoman emeritus, Ms. Ruta Lee and President emeritus, Ms. Debbie Reynolds, he currently serves as an Executive Board Member.

Shambala – Tippi Hedren’s Wild Cat Sanctuary
Supporting members of Shambala Wild Cat Sanctuary and assist in various revenue generating events throughout the years

The Trevor Project – GLBTQ Youth Nationwide Suicide Prevention Organization
Became a member after a close friend who volunteered for Trevor, committed suicide. Created the Trevor Summer Splash events, with a co-host committee, continued this event from a $10k per event to a $30k per event and turned it over to Trevor in 2010 and the parties continue annually. Awarded Outstanding Volunteer in 2004 by Trevor.

Cystic Fibrosis Foundation – Los Angeles, Wine Masters Annual Event
Serve as volunteer co-chair for this event; which in 2012 raised $1.6 million. Responsible for the recruitment and direction of some 350+ volunteers who work in various roles over a 23 hour period for this event.

The Alzheimer’s Association – Walk a Thon
Started in 2008 as a walker and achieved top individual fundraiser for 2008 with over $8,000 in private donations and sponsorships achieved. Continue to participate in the annual walk a thon.

Cystic Fibrosis 70 mile Ride for Life – Cycling Participant
My first year for this ride, I joined two weeks before the ride and was awarded the Top Individual Fundraiser 2012 with over $4,700 raised.

Multiple Sclerosis Society “Los Angeles MS Coastal Cycling Challenge
”Brian started cycling for MS in the Los Angeles “MS Coastal Challenge” when he learned his childhood “BFF” was diagnosed with MS; that was in 2010.

Out of 1,200 riders his first year he positioned himself #37 and in the group of “Top 100” fundraisers.

In 2015 Brian was awarded “Top Personal Fundraiser” – and he kept going…He moved to #1 Top Personal Fundraiser again in 2018 and held that #1 spot in 2019, 2020, 2021, and 2023.

As of 2023 Brian has personally raised over $248,000 from his cycling all for “Finding a Cure for MS”! He was awarded a permanent placement stone at the entrance of the historic “Rose Bowl” in Pasadena, California in 2020 and Brian says, “May the road let me ride until they find a cure…Until I’m no longer needed…Until my body gives out….Whichever comes first”

Marcia Wilson Hobbs

Board Chair Emeritus

Marcia was most recently the President and Publisher of Beverly Hills Courier, LLC. Marcia started her career at the Greater Los Angeles Zoo Association where she served first as a Board Member, and then as President. During her 11 year tenure, she doubled the membership, focusing on important conservation projects and major international animal exchanges. She spent six years on efforts to save the California condor, whose population had dropped to 18 in the wild and one in captivity at the L.A. Zoo. Now, because of the implementation of that major conservation program, the population is over 200 in captivity and the wild. In the early 1970’s, Marcia made the first of her 41 trips to China, where she was able to leverage relationships to bring a pair of giant pandas to the L.A. Zoo in 1984. In fact, the Chinese Olympic team, playing in their first Olympics, went directly to the L.A. Zoo after arriving at LAX in August 1984 to join Marcia and Mayor Tom Bradley to open the new Giant Panda Exhibit. Marcia also spearheaded conservation projects for Argali sheep, Komodo dragons, and Sumatran rhino. In 1987, Marcia left the L.A. Zoo to become a consultant to the Brunei Investment Agency and a marketing and strategic planning consultant with clients that included: Smithsonian Institution, Ferrari North America, Salvatore Ferragamo, Alfred Dunhill, Inc., Buccellati, Inc. and the Los Angeles County Museum of Art. In 1996, Marcia joined Christie’s Auction as Chair of the West Coast and served until her cancer surgeries caused a halt to her business career in 2002. In 2006, she joined The Beverly Hills Courier as Associate Publisher, and later became Publisher in 2014.

Current Board Affiliations:
Los Angeles-Guangzhou Sister City Association, Chairman
Children’s Hospital Los Angeles, Board of Trustee
Los Angeles County High School for the Arts, former President
Children’s Institute International, Board Member
St. John’s Hospital Foundation, Board Member
Good Shepherd Center for Homeless Women and Children, President
Beverly Hills Pet Care Foundation, President
Blue Ribbon 400 of the Music Center, Board Member

Former Board affiliations include L.A. Cathedral Campaign, Beverly Hills Chamber of Commerce, California Tourism Commission, National Petroleum Corporation, State of California Parks and Recreation Commission (longest serving commissioner, 19 years), Huntington Library and Gardens, Loyola Marymount University Board of Regents, and other political appointments.

Wendy Karzin

Board Emeritus

Special thanks to Wendy Karzin who has served on the PCF Board for many years and has shown extreme dedication and compassion for animals. Although she has retired from the board, she will always be in our hearts and minds as a loyal, hard working, and valuable associate.

Wendy has worked for Pet Care Foundation’s Founder, Paula Kent Meehan, for 30 years, and served on the Board of the Pet Care Foundation since its inception handling the administrative functions. She has 4 fur children (3 K9 and 1 feline).

Tracey Gluck

Board Emeritus

Tracey Gluck is a Managing Director and Financial Advisor with J.P. Morgan Securities, a wealth management division of J.P. Morgan, and founded The Gluck Group. She is also a Portfolio Manager in the firm’s exclusive Portfolio Manager Program (PM Program), a select group of advisors who have passed a screening process and are reviewed regularly on both a quantitative and qualitative basis. Focusing on clients in transition, she assesses their current and long term needs, time horizon and risk tolerance. She then designs tailored portfolios to achieve their objectives, employing J.P. Morgan’s vast array of services and thought leadership resources.

Tracey was trained as a special education teacher, but had a passion for investing, which ultimately led to her career in financial services. Joining an investment firm in the human resources department, she studied finance at night as a precursor to becoming a financial advisor. Her disciplined approach to asset allocation and portfolio diversification is founded in fundamental and technical analysis. Her clients trust her to guide them in making solid investment decisions and staying the course when markets are challenging. Joining J.P. Morgan’s predecessor firm, Bear Stearns, in 1985, Tracey then transitioned to the firm in 2008 in her current role.

Tracey graduated from the University of Southern California, earning both B.A. and M.A. degrees. She lives in Beverly Hills and enjoys skiing, travel and photography. Active in the Special Olympics, she also volunteers with Wags & Walks.

Top 100 Women Financial Advisors, Barron’s, 2019, 2018, 2017, 2010
Top 1,200 Financial Advisors, Barron’s, 2019, 2018
Top 250 Women Wealth Advisors, Forbes, 2019, 2018, 2017
Best-In-State Wealth Advisor, Forbes, 2019, 2018
Top 400 Advisors, Financial Times, 2018
Most Influential Wealth Managers, LA Business Journal, 2019